On my trip this afternoon to the grocery store, I was on an unfamiliar mission…spend less. Our family, like yours, is feeling the impact of our shaky economy in small and large ways. So, as I walk down the aisles…super card in hand…I looked, for admittedly the first time, at how much everything cost. Making a conscious effort to actually remain conscious…to know what I was spending my money on and why. What I realized is that cost and value are sometimes mutually exclusive. In this troubling economic time…I’ve taken to teaching my children lessons on finding value in goods and services. As the founder of genes, I’ve always displayed our belief that a well crafted, well designed, durable item trumps a cheap knock off any day of the week and twice on Sunday. I still believe that, but I also realize that we’re all just trying to get by.

One area where I really found value — my new toothbrush. Preserve toothbrushes are now shelved quietly next to their Crest and Colgate partners, but I found ‘em. Do they cost more than their common couter part? Well, if you looked purely at the price tag…possibly, but there’s much more to it. These brushes will not only keep your pearly whites pearly, but they’re doing good for the earth too. Made in the USA of 100% recycled plastics (from those ghastly/impossible to recycle yogurt cups) and fully recyclable again via postage paid mailer, this is the worlds best toothbrush. Lest we forget design, I was even more thrilled when I found an ergonomic handle and the cool colors like lime green, black and white. So, even when you’re pinching pennies…it pays to go green in more ways than one.

Genes is always green…view our eco-friendly find here.