So many things going on at genes these days and since we’ve been a bit remiss (ok…we’ve been down right slacking) in sending out email updates to our valued customers we thought this would be a good way to give ya’ll a heads up on all things cool for the kiddies.

We’ve got new all Appaman loaded to our site. You’ll absolutely want to grab the Puffy Vest before that one sells out. For the little lady in your life…we’re loving this Diamonds Placket Dress. Pair with boots for the best in fall fashion.

Just a reminder that we’ve got a month long event going on with our fave folks @ Orbit. Buy any Orbit Infant System and get a FREE weather pack. Purchase any Orbit product and get a FREE accessory pack. Find the full selection of Orbit here, but ya gotta come in the shop ’cause this deal is available through our stores only.

And finally…we’re chirping up a storm about the newest collection from Oeuf known as the Robin. Eco-friendly, fashionable AND affordable! We’ve hit the design trifecta. The perfect first peice for baby and we’re thrilled to be one of the first select retailers to offer this. Limited quantities available NOW. Find the whole Oeuf collection right here.

One of my favorite things about being the owner/director/creator of genes is that I get to be “in the know” on all the latest in kids clothes well before they hit the shelves. Which basically means I have my little guys wardrobes planned out a full season ahead. So I thought I’d share the wealth a bit and let you know what’s coming ’round the bend. The staples, of course…Appaman, Okkies, Joe’s, Tea Collection, Splendid and Ella Moss. Can’t run a cool kids store w/o ‘em. But we’re also always searching for the next BIG thing. With the economy in its current state we haven’t seen a ton of new companies popping up and we think that’s probably a good thing. So, the next BIG thing for fall is supporting your old favorites. Help them keep producing the clothes you’ve been loving for so long. We know we will!

Here’s a snapshot of one of our faves from Splendid. Simply stunning!

I’ve heard rumblings for weeks now. At the playground. The grocery store. The houses all around our block. “I can’t wait for school to start again,” say all the moms + dads. Really? I’m clearly in the minority here, but I wasn’t looking forward to today. I wasn’t happy to see my now 1st grader walk into a new school 20x larger than his more manageable previous school. I didn’t want to see our late mornings and later nights turn into schedule bed times and hurried runs for the school bus. I’m none too thrilled about trading our beach days for books and our summer strolls for studying. I should get pleasure out of watching my first born grow and thrive and live…and I do, but I also see my baby slipping through my fingers and it makes my heart ache a bit.

There is the flip side, though. I will clearly be required to have fewer Pokemon battles each day. And fall brings new fashions to drool over. We’re adding more every day, but check out the best for boys here and the greatest for girls here.

As someone who prides herself on being an original, the very thought of a copy cat conjures up some pretty negative emotions. Logically, I know that those who mimic, copy or otherwise blatantly steal the ideas of others should be pittied for not having the courage and intelligence to blaze their own trail. Emotionally, though, it just pisses me off. However, I choose to believe that hardwork and dedication due make for success and that karma can be a real…well…you know.

So, what does all that have to do with this cute onesie set I’m posting? Uhm…nothing, really…just getting a little something off my chest.

Now, this Twin Set from Wry Baby is a form of copying I can really get behind. Sure to be the fave gift for any baby shower x 2.

As an ardent supporter of Ella Moss for many years now, we were totally stoked when we learned they were finally downsizing…to a mini line, that is. Coming soon to genes is the new Little Ella line featuring the trademark fabrics and signature styles us moms have come to love from Ella Moss. If we had a little lady, we’d definitely be jonesing for this Clementine Striped Hoodie. Comfy + Cute = Fashion Gold.